Terms and Conditions for Academic Use

By signing up, you take a licence from Apply Magic Sauce ["Us", "We"] to use the resources made available on applymagicsauce.com ["PredictionAPI”, “the service”] subject to the following terms and conditions:

Non-Exclusive Access for Research Purposes Only

  1. You may only use PredictionAPI for non-profit academic research that has no connection whatsoever to any commercial or profit-making purpose or entity
  2. Your right to use the service is non-exclusive and in no way entitles you or your agents to prevent others from doing so or to engage in any uncompetitive behaviour that may interfere with our sole discretion as to whom may access the service for any purpose and for any length of time
  3. In the event of any uncertainty as to the extent of the licence granted, these terms and conditions shall take precedence over the interpretation of any other agreement relating to access to Apply Magic Sauce

No Guarantee of Service

  1. As an academic user of the service, you agree not to exceed the default limit of 1000 API REST calls per month to the API without our explicit written permission
  2. We do not guarantee service level ability at any level and reserve the right to cancel your account for any reason in the reasonable exercise of our discretion
  3. You acknowledge that attempting to circumvent this limitation in any way, whether by trying to adapt, hack, reverse-engineer, data mine or copy any aspect of the service or by any other means will result in immediate termination of your account

Data Authenticity

  1. In using the service, you warrant that you have obtained the digital footprints that you send to us with the permission of the individuals concerned and that you have complied with any and all privacy or application development policies applicable to the relevant platform that you used to collect the data

Intellectual Property

  1. Data, results and outputs of www.applymagicsauce.com and PredictionAPI, its source code, algorithms, processes, appearances, interfaces and instances are the sole property of Apply Magic Sauce
  2. You shall therefore use PredictionAPI only as supplied on our servers and shall not attempt to adapt, hack, reverse-engineer, data-mine or copy any aspect of it in a way that recreates any of its functions or results


  1. All uses of PredictionAPI, including but not limited to research papers, at conferences, on websites, and in press releases, should include prominent acknowledgement that Apply Magic Sauce is the data source
  2. You agree to acknowledge Apply Magic Sauce in a way that does not mislead others by implying that we endorse the research in question. It should be clear that Apply Magic Sauce is an external data supplier
  3. Insights obtained from using the service may be made public with credit as follows: “Psycho-demographic predictions by Apply Magic Sauce (www.applymagisauce.com)”

Ethical Clearance

  1. You shall ensure that your use of PredictionAPI meets the highest ethical standards for research as understood by the wider academic community
  2. In particular, you agree to abide by the British Psychological Society’s Code of Ethics and Conduct and to obtain, where necessary, full ethical clearance from the relevant official body prior to embarking upon any research project that involves the use of PredictionAPI
  3. You may not assume that the fact that PredictionAPI is available online through Apply Magic Sauce means that your use of the service automatically meets the required ethical standards

Data Protection

  1. You hereby warrant that you will use PredictionAPI in a manner consistent with applicable Privacy and Data Protection laws in the UK and in your countries of residence or business
  2. Any personal information you submit to us in order to sign up to or use Apply Magic Sauce is strictly confidential and shall not be revealed by Us to any Third Party. We shall never pass your details to an external third party for marketing purposes


  1. We hereby disclaim all warranties, including but not limited to those relating to the suitability for research or publication of data or predictions obtained using Prediction API
  2. You assume sole legal and commercial responsibility for any outputs you obtain by using our service