Apply Magic Sauce API Terms and Conditions

Please read these Terms and Conditions ("Agreement", "Terms and Conditions") carefully before signing up to use Apply Magic Sauce API ("the API"). The API is operated by the University of Cambridge Psychometrics Centre ("us", "we", or "our") and this Agreement is between you and JBS Executive Education Limited ("JBSEEL"), a wholly owned subsidiary of the University of Cambridge (company number 5908393).

By accessing or using the API in any manner, including, but not limited to, making calls or requests, you agree to be bound by these Terms and Conditions. We may update these Terms and Conditions from time to time and your continued use of the API after any such changes constitutes your acceptance of the new Terms and Conditions.


You may submit a request for access to the API by signing up via the registration form. We will review the information you provide and use your email to contact you if we have any questions. Provided that you satisfy the criteria below, we will activate your account so that you are able to make predictions to the API. You will not be able to use the API until your account is activated. You must:

  1. Be formally affiliated to a University or higher education institution (HEI)
  2. Hold a current and valid University/HEI email address or be a permanent employee of a registered charity, non-profit or other non-governmental organisation
  3. Demonstrate how your application will obtain informed consent from the individuals whose data you would be submitting to the API for the purpose of generating predictions (e.g. by sharing screenshots or consent forms)
  4. Obtain ethics approval from your institutional review board to cover your use of the API on the specific research project in question, and share a copy of this approval with us

If you do not satisfy all of these criteria but would still like to use the API for non-profit research or artistic purposes, please contact us describing your specific circumstances and project in detail.


In the event that your request for access to the API is approved and your account activated, you agree to abide by the following terms:

  1. You may only use the API for non-profit academic research that has no connection whatsoever to any commercial or profit-making purpose or entity
  2. You may only use the API for the purposes specified when you signed up for access, and in line with the approvals you have obtained for these purposes. You may not assume that being granted access to the API for one project implies that you are authorised to use it in other projects, or in a capacity other than that in which you signed up
  3. You warrant that you have obtained informed consent from all individuals whose data you submit to the API for the purposes specified during account registration, and that you will not submit any user data other than that for which you have informed consent
  4. Your use of the API may be subject to call limits and other usage restrictions that we reserve the right to amend in our sole discretion in providing you with access. We will at all times endeavour to set call limits that are appropriate given the purpose for which you are using the API
  5. If your circumstances change (for example if your affiliation with a University changes or ceases), you agree to immediately notify us of the change and to stop using the API until you have received written permission to continue. We will review your change of circumstances in good faith and make a decision as to whether or not your account can remain active
  6. You consent for us to process any data you submit to the API for the purpose of generating predictions about that data and providing your CustomerID with an API response
  7. Your right to use the service is non-exclusive and in no way entitles you or your agents to prevent others from doing so or to engage in any uncompetitive behaviour that may interfere with our sole discretion as to whom may access the service for any purpose and for any length of time


  1. We use the data submitted via the API to generate predictions about that data, which are returned to the CustomerID requesting the prediction as a JSON or other relevant format
  2. We do not store any data submitted by you to the API beyond the period during which this data is used to generate a prediction
  3. We do not store the results of any predictions generated by the API, and we do not use any data submitted by you to our API for the purpose of providing services to any other API user
  4. We will never share any data submitted by you to the API with any individuals or organisations external to the University of Cambridge Psychometrics Centre, except in the event that disclosure is required for legal compliance purposes
  5. In operating the API it may become necessary to transfer data that we collect from you or process on your behalf to locations outside of the European Union. We will take all reasonable steps to ensure that the data in question remains secure in such an event.


  1. All uses of the API, including but not limited to research papers, at conferences, on websites, and in press releases, should include factual and prominent acknowledgement of your use of Apply Magic Sauce API.
  2. You agree to acknowledge Apply Magic Sauce API in a way that does not mislead others by implying that we endorse the research in question.
  3. Insights obtained from using the service may be made public with credit as follows: "Predictions provided by Apply Magic Sauce API ("


You agree that you will under no circumstances use the API nor any data, insights or other aspects of it in any way that could be considered to promote, facilitate or be otherwise connected to any of the following:

  1. Alcohol-related content or sale of tobacco products, ammunition and/or firearms;
  2. Online gambling, games of skill or lotteries, including online casinos, sports books, bingo, or poker;
  3. Political purposes, campaigning, polling, solicitation of contributions or any other activities that are funded to any extent with campaign funds, even if the activity is not overtly political in nature;
  4. Illegal activity and/or illegal contests, pyramid schemes, sweepstakes or chain letters;
  5. Content or purposes that are hateful, threatening, defamatory, or pornographic, incite violence, or contain nudity or graphic or gratuitous violence;
  6. Content or purposes that infringe upon the rights of any third party or that is deceptive or fraudulent;
  7. Any other purposes that in our reasonable opinion could adversely affect the good reputation of the University of Cambridge Psychometrics Centre or of JBS Executive Education Limited and/or cause injury or disrepute to either.

You acknowledge that attempting to circumvent these limitations in any way will result in immediate termination of your API account without notice.


  1. You acknowledge that the API and its original content, features and functionality are owned by its inventors and are protected by international copyright, trademark, patent, trade secret and other intellectual property rights. You shall not attempt to adapt, hack, reverse-engineer, data-mine or copy any aspect of it in a way that recreates any of its functions or results.
  2. You acknowledge that in no way does your use of the API generate any rights whatsoever in its underlying data, source code, algorithms, processes, appearances, interfaces, instances or other resources, and that the API remains at all times the sole property of its inventors.


  1. By signing up to use the API, you warrant that you will comply with all relevant provisions of applicable data protection legislation in your country, and with all relevant provisions of the General Data Protection Regulation ("GDPR") and any supporting UK legislation.
  2. If, in connection with your use of the API, either you or we process any Personal Data as a Data Processor on the other party's behalf, the receiving party shall comply with the provisions of Article 28 of the GDPR. In particular, the receiving party will take appropriate measures to ensure the security of processing and will not engage a sub-processor without the prior consent of the other party. Your submission of a request to us to obtain an API key via the sign-up form shall constitute written instructions to process data on your behalf for the purpose of Article 28. These instructions shall apply only to data submitted via the API service and not to any other information.


  1. We hereby disclaim all warranties to the fullest extent possible, including but not limited to those relating to the suitability for research or publication of data or predictions obtained using the API. You assume sole legal and commercial responsibility for any data or results you obtain from its use.
  2. We do not guarantee any level of availability or performance whatsoever of any features of the API and we reserve the rights to interrupt, delay, discontinue or otherwise alter these features and their availability at any time as we deem necessary.
  3. We also reserve the right to suspend or terminate your access to the API at any time for any reason in our sole discretion. This may result in the forfeiture and destruction of any information collected as a result of your use of the API. We will endeavour to provide you with at least 14 days' advance notice of any decisions to change or suspend or terminate your access to the API.
  4. To the maximum extent permitted by applicable law in no circumstances will either party be liable to the other, or to any third party, for any loss or damage, whether direct or indirect, including any incidental, consequential, financial or economic loss or damage including any loss of profit, revenue, business, business interruption, business opportunity or goodwill, or for any interruption of use or corruption of or loss of data, whether in contract, tort, negligence, breach of statutory duty or otherwise whatsoever or howsoever arising out of or in connection with this Agreement or your use of or inability to use the API or its content. In addition, the parties shall have no liability for any failure or delay due to matters beyond their reasonable control. In the event that it is liable under this Agreement, JBSEEL's aggregate liability for any claims, losses, liabilities or expenses, whether in contract, tort (including negligence), breach of statutory duty or otherwise, will not exceed the sum of £500 (five hundred pounds). Nothing in this Agreement limits or excludes either party's liability for death or personal injury resulting from negligence or any fraud, fraudulent misrepresentation, or for any sort of other liability which, by applicable law, cannot be limited or excluded.
  5. Nothing contained or implied in this Agreement creates any partnership, agency or trust, and no party has any authority to bind the other party in any way.
  6. The Contracts (Rights of Third Parties) Act 1999 shall not apply to the Agreement and nothing in the Agreement shall confer or purport to confer on or operate to give any third party any benefit or any right to enforce any term of the Agreement, except as expressly provided in the Agreement.


  1. This Agreement, and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims), shall be governed by, and construed in accordance with, the laws of England and Wales.
  2. The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with this Agreement or its subject matter or formation (including non-contractual disputes or claims).


  1. The API was developed and is maintained by the University of Cambridge Psychometrics Centre. Please direct any formal enquiries or notices regarding this Agreement to the University of Cambridge Psychometrics Centre, Cambridge Judge Business School, Trumpington Street, Cambridge CB2 1AG or via email using our contact form.
  2. The data processor for the purposes of the API is JBS Executive Education Limited ("JBSEEL"), a wholly owned subsidiary of the University of Cambridge (company number 5908393). JBSEEL maintains a data protection notification (registration) with the Information Commissioner and is committed to protecting and respecting individuals' privacy in compliance with data protection legislation. Please read JBSEEL's data protection policies for further information
  3. These Terms and Conditions were last modified on 24 May 2018.