See how others see you
This demo predicts your psycho-demographic profile from digital footprints of your behaviour. It reveals how you might be perceived by others online and provides academically robust insights on your personality, intelligence, leadership, life satisfaction and more. We think every citizen has a right to understand their data, but most big tech companies would rather not reveal what is predictable (or profitable) about you. Fortunately, you can now download your social media data and analyse it directly using our tool. See how to use it.
Extract Relevant Data
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Predict from Extracted Data
Our Data Portability Tool allows you to obtain a prediction without needing to log in to Facebook or Twitter. It analyses your social media archive client-side (i.e. on your computer) and only uses what is relevant, so just choose the file or folder that you get from the social media platform and we'll do the rest. Currently supported filetypes include .zip, .json and .csv.
We will show you what information has been extracted first and then you can choose what you would like our algorithm to predict your psychodemographic profile from. Data is only uploaded to our server when you click 'Make Prediction'.
You will always retain control of all data you anonymously share with us, even if you lose access to your Facebook or Twitter account. We generate a unique ID for you to read or delete it at any time.
Our prediction is fast but downloading your data is slow, so please check our tutorials on downloading your data if you need help. You will receive insight on a wider range of psycho-demographic traits if you use the Data Portability Tool compared with logging in, not to mention the pride you will feel at having successfully exercised your rights under Article 20 of the GDPR. So we think it's worth it.
Our prediction method is published in the Proceedings of the National Academy of Sciences and our research data has been used by 80 Universities in 45 peer-reviewed articles. By using this demo you are contributing to scientific research and helping to raise awareness of privacy issues worldwide.
Step by Step Tutorial
Step 1: Click here to go to Your Facebook Information page and click Download Your Information. You may need to Log In to Facebook if you haven’t already. You can also reach this page by clicking the down arrow in the top-right, then Settings.
Step 2: We don’t want any data from you other than what we use for predictions. So please click Deselect All and then reselect the following types of data:
- Likes and reactions
- Profile information (we only use date of birth and gender, not your name or email)
Step 3: Select JSON format from the drop-down and then click Create File. Keep the date range as 'All of my data' in order to have the most accurate prediction. If you're in a rush, try a shorter date range.
Step 4: Wait for Facebook to generate your file. This can take a while depending on the amount of data, so please be patient. You should receive a notification and email once your file is ready. Go to the Available files tab and click Download to save the zip archive. You may need to re-enter your password.
Step by Step Tutorial
Step 1: Go to https://twitter.com/settings/account. Scroll to the bottom of the page and click 'Request your archive'. This will export all your Twitter data.
Note: Twitter unhelpfully offers two places to download your data. The one labelled 'Download Your Twitter Data' contains only information that they 'believe is most relevant and useful to you'. You should ignore this, and download your Twitter Archive instead as shown in the instructions.
Step 2: Make sure you have access to the email account you used to sign up to Twitter. It can take a while to generate your file depending on the amount of data, so please be patient. You will receive an email from email@example.com with a unique link to download your data.
Optional: If you are curious as to what Twitter thinks is 'most relevant and useful to you', then you can download a subset of your data by clicking the button at the bottom of this page. https://twitter.com/settings/your_twitter_data
Step by Step Tutorial
Step 1: Click here to go to your LinkedIn Privacy Page. You may need to log in if you haven’t already. You can also reach this page by clicking the Me icon with your profile picture at the top right of your LinkedIn homepage > Settings & Privacy > Privacy tab > How LinkedIn uses your data > Download your data
Step 2: Select 'The works' to download all of your LinkedIn data or you can select Articles, Messages, Profile and Recommendations, which contain the most relevant data for predictions. Then click Request Archive (you may be asked to re-enter your password).
Step 3: Wait for LinkedIn to generate your file. This can take a while depending on the amount of data, so please be patient, and you may receive the data in two parts You should receive a notification and an email once your file is ready. Go to the Available files tab and click Download to save the zip archive. You may need to re-enter your password.