Apply Magic Sauce (AMS) is a service that predicts users psycho-demographic traits based on their digital footprints. At present, the service accepts Facebook Like IDs as the input data format. We are working on publishing models based on language.

Using the API we make predictions available for:

  • Personality
  • Satisfaction with life
  • Intelligence
  • Age
  • Gender
  • Sexual preference
  • Interest in given area
  • Political views
  • Religion
  • Relationship status

We can also provide additional interpretation of the prediction results, such as:

  • Leadership potential
  • Jungian personality type

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