Digital footprints

  • Facebook LikeIDs
  • Facebook statuses
  • Tweets
  • Browsing data
  • Open text
  • And moreā€¦

Individual profiles

Psychographics

  • BIG5 Personality
  • Intelligence
  • Life Satisfaction
  • Political Views
  • Religious Views
  • Sexuality
  • Profession

Demographics

  • Age
  • Gender
  • Relationship status

Our trait prediction engine is based on actual psychological data and the corresponding social media profiles of over 6 million individuals. We publish anonymised samples of our data online, resulting in 33 peer-reviewed publications since 2011. Not to mention global research collaboration among 80 academic institutions.